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Is Rolex actually better than Omega, or just Rolex’s expert marketing team is brainwashing us? Well, this is an incredibly daunting question, we hear it all the time, “Why is Rolex better than Omega?”, “¿Es Rolex mejor que Omega?“, and the much rarer question “Is Omega better than Rolex?“. Let’s focus on Rolex and Omega separately and then we are going to see what “went wrong with Omega” to have Rolex generally seen as being a higher tier. Let’s dive into the question “Is Rolex better than Omega”.

Let’s focus on Rolex

Rolex on paper is actually a much younger company than Omega. Rolex was officially founded in 1920. Early on, Rolex attained some pretty impressive achievements because in 1926, only six years after they were officially founded, Rolex created the proprietary waterproofing system that is the Oyster case with the threaded crown, making Rolex one of the first companies to ever use a threaded crown. Sure, all that really cool technology is impressive, but the best thing Rolex ever did for their company early on was creating a product line and not deviate from it. We’re going to have to forget that the Cellini series was ever a thing because they made way too many of them, kind of what Omega made, and Cellini never was very popular or wasn’t very prominent so we “forget” Rolex Cellini.

For the most part, consistency is key, and Rolex knew that and ever since the 1920s. they’ve created a catalog and they’ve been very stubborn and very rigid and they have not deviated from their products and the consumer base has rewarded them for it.

Nowadays, people complain that Rolex is scared of trying new things, they’re not risky enough, they don’t want to deviate from their catalog, but Rolex is doing this deliberately. They know that this fosters effective communication with their consumer base, people know what they’re getting when they get a Rolex, but most importantly people have a very clear image of what a Rolex is and people know immediately what they want and that’s invaluable to Rolex. Rolex wants that!

So this effective communication, the stubborn rigidity to their catalog, the confidence that their consumer base has with Rolex, all this has allowed them to expand and have the hugest brand equity out of any watch company ever.

Finally the last positive about Rolex is that they’re not controlled by any larger watch company. Rolex is controlled by a family trust technically, so no one really calls the shot except for Rolex, and this is in contrast to Omega.

Let’s take a look at Omega

Omega on paper is a much older company than Rolex, officially founded in 1848. We will start with the fact that Omega has made way too many watches throughout the years. They started in 1800s and they’ve been just churning out reference numbers ever since, having really obscure, random and confusing reference numbers. The unfortunate thing for them is that this is the exact opposite of what Rolex has done for their company.

Again, people criticize Rolex for not being risky enough and not deviating from their main catalogue, but Omega deviates from their catalog all the time and no one really knows a lot about their different watches. People know about the Speedmaster, Seamaster, maybe people know about the Railmaster, but not really.. But because all the obscure reference numbers, people missed some really cool watches throughout the years. To recap, a whole lot of reference numbers. a whole lot of variations a whole lot of movements.. It doesn’t do well for Omega.

Another big difference between Omega and Rolex is that Omega is controlled by Swatch group, and that means Swatch group can control what movements Omega uses, they can control where Omega is allowed to go or not, like for example Omega is not allowed to go to Baselworld, and that’s not good for Omega.

While all these heavy hitters like Rolex, Panerai, Vacheron, and some really high-level companies are showing off their new watches, Omega is not even allowed to be spoken about, because they just won’t go because Swatch group won’t let them go. This is business 101, the worst thing a brand can do for themselves is be obscure and that’s exactly what Swatch group is doing for their brands when they don’t let them show up at Baselworld. The more people see you, the more people talk about you and hopefully the more consumers you will have.

Another interesting thing that Omega did brandwise, is the fact that they kind of always seems to be playing catch-up with Rolex. Some older generations when they think James Bond they think Rolex. In the novels and in the movies James Bond wore either Rolex Explorer or some people say it was a Submariner. Definitely, Sean Connery wears a Rolex Submariner as James Bond but then in the books, it says that it had a numeral bezel so some people say it was an Explorer and some people say it was a Submariner. either way, it was definitely a Rolex sports watch. The younger generations will recall James Bond wearing an Omega Seamaster. We don’t state that the Omega Seamaster is a Rolex wannabe, we just point the fact that the James Bond wears a Rolex before Omega.

One big plus we have to give to Omega is that they subjectively have always made better coronagraphs than Rolex, the only issue is again Omega just made way too many of them. A lot of random reference numbers, random variations instead of sticking with what the customer know and make them good.

To recap Omega is an older company than Rolex but in our opinion they played it a little bit loose. They’ve made way too many reference numbers, they’ve made way too many different kinds of watches. When you think Omega you probably just think Speedmaster. They’ve deviated too much throughout the years. Looks like now they’re doing a better push into cleaning up their catalog, but unfortunately, the damage has been done brand-equity wise. The majority of people when they think of a watch, they think Rolex but they don’t necessarily think Omega, and for that reason, we think Omega is stuck playing catch-up with Rolex.

¿Por qué son tan caros los relojes Rolex?

If you asked people what they thought the best watch in the world is, most of them would probably assure you that it’s a Rolex. The most influential people in the history of humankind have been spotted wearing a Rolex on their wrist. Well let’s go further and ask people about the price of this wonder watch very expensive will be the most common reply but is there any reason why this brand cost so much? We will try to explain to you why Rolex is so special.

Some people believe that they’d have to sell their leg to buy a Rolex watch, but in fact, the price of the least expensive models such as the Oyster Perpetual ladies watch starts at $4,000, as for the mythical Submariner that James Bond once owned you can find one for $6,500.

Sure there are certain watches that can cost up to $70,000, but even at a price of several thousand dollars, Rolex watches are excellent value for the money. If you care for them they will serve you for up to 20 years, and if you care for them really really well – you’ll have a lifetime partnership.

Rolex iss in a world of its own, respected and valued all over the globe. There’s much mystery behind the manufacturing process of this brand. At Rolex there’s a strict rule of no photos, so nobody knows for sure how many watches of each model are produced, but there are some cool facts that we do know.

Rolex has its own scientific laboratory and a research and development department. To be precise, Rolex has several perfectly equipped professional laboratories in different locations. In these labs, specialists research on how to make new watches and how to make their manufacturing process more efficient. For its watches, Rolex uses 904L steel that is particularly difficult to machine. This steel is also more expensive than most other types, though it’s undoubtedly better looking. No other watch manufacturer uses this kind of steel, which makes the Rolex watch so unique. We also use this kind of steel in the manufacturing of our Swiss grade replica Rolex watches. This material is more corrosion and rust resistant and it’s also harder than other types of steel.

Rolex has its own foundry on the premises, an in-house foundry owned by Rolex that makes its own gold that is later used for manufacturing watches. Rolex has several steel suppliers, but platinum and gold are made on their premises. This makes Rolex the only watch producer that produces its own gold in its own foundry.

Rolex watches are assembled by hand. Since Rolex is pretty secretive about the topic of watch production it’s a common misconception that their watches are built by machines. There’s some element of truth in this statement, as machines are used at some stages of the process, but there’s more to it. Rolex has some of the finest and most sophisticated watchmaking machinery in the world. It’s used for filing, cataloging, and incredibly delicate processes. At the same time, most of the machines are operated by people. On top of that people assemble everything from bracelets to movements.

Rolex can put Fort Knox to shame. It shouldn’t surprise you that Rolex is crazy about security. It’s no wonder, with all those precious metals and watches worth many thousands of dollars lying around. If you decide to try and gain entry, be prepared for numerous James Bond style safety checks. You’ll find a small army of gemologists.

Rolex has high standards for the materials that are used for manufacturing their watches. The same goes for the precious stones they use: rubies, diamonds, and emeralds adorn Rolex watches. That’s why there’s a whole Gemological department that buys, tests and sets precious stones in Rolex watches. One interesting source revealed that out of the twenty million diamonds, Rolex gemologist has tested over the years, only two turned out to be fake. They need one year to produce one Rolex watch. Yes, the production of one single watch takes Rolex a whopping 365 days. The reason for such a long production time is the fact that almost all of the parts are made from materials prepared in-house.
Also, once all the parts of a Rolex watch are ready, workers assemble them mostly by hand, and each watch is tested individually. Since the brand produces about 1 million watches a year, you can imagine how efficient this process must be. When you get to know such details you stop wondering why you have to pay a fortune for a seemingly simple watch.

There is no need to pay that incredible amount of money, you can find Rolex clones on our website for a much more affordable price!